Side-by-side comparison of James Allen, Brilliant Earth, and Clean Origin. Find the perfect retailer for your priorities in seconds.
James Allen offers the best overall experience with revolutionary 360° HD viewing technology, the largest selection, and excellent customer service.
| Feature | James Allen | Brilliant Earth | Clean Origin |
|---|---|---|---|
| Lab Diamond Inventory | 130,000+ | Large (undisclosed) | 18,500+ |
| 360° HD Video | ✓ Every Diamond | ✗ Most (not all) | ✗ Select Diamonds |
| Price Example (1ct G/VS2) | ~$1,100–$1,500 | ~$1,100–$1,500 | ~$900–$1,200 |
| Return Policy | 30 days | 30 days | 60 days |
| Free Shipping | ✓ | ✓ | ✓ |
| Lifetime Warranty | ✓ | ✓ | ✓ |
| Free Resizing | ✓ Lifetime | ✓ Lifetime | ✓ Lifetime |
| Diamond Upgrade Policy | ✓ | ✓ | ✓ Lifetime |
| Physical Showrooms | 2 (NYC & DC) | 42 locations | Online-only |
| Carbon Neutral | Partial | ✓ Full Operations | Partial |
| Unique Settings | Extensive | Exclusive Designs | Good Selection |
| Customer Service Hours | 24/7 | Extended Hours | Business Hours |
| Price Match | ✓ | Case by case | ✓ |
| Virtual Appointments | ✓ | ✓ | ✓ |
| Average Processing Time | 2-3 weeks | 2-4 weeks | 2-3 weeks |
| Insurance Included | ✓ Shipping | ✓ Shipping | ✓ Shipping |
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