Cookie Policy

1. What Are Cookies?

Cookies are small text files placed on your device (computer, tablet, or phone) when you visit a website. They are widely used to make websites work correctly, to improve performance, and to provide reporting information to site owners.

Cookies are not programs — they cannot carry viruses or install software on your device. They simply store small amounts of data that your browser sends back to the originating website on subsequent visits.

For more detail on how we handle your personal data more broadly, please read our Privacy Policy.

2. Cookie Categories

We classify cookies by their purpose:

Essential cookies: Required for the website to function. These cannot be disabled without breaking the site.
Analytics cookies: Help us understand how visitors use our site so we can improve it. No personally identifiable information is stored.
Affiliate / third-party cookies: Set by affiliate networks when you click a retailer link. These track whether a purchase was made so commissions can be attributed correctly.

3. Cookies We Use

The table below lists the specific cookies set on purelabgems.com:

Cookie Name	Provider	Type	Purpose	Duration
`_ga`	Google Analytics	Analytics	Distinguishes unique users by assigning a randomly generated number as a client identifier	2 years
`_ga_*`	Google Analytics	Analytics	Maintains session state and configuration for Google Analytics 4 (GA4)	2 years
`_gid`	Google Analytics	Analytics	Distinguishes users within a 24-hour session window	24 hours
`_gat`	Google Analytics	Analytics	Throttles the request rate to Google Analytics — limits data collection on high-traffic sites	1 minute
Session cookie	purelabgems.com	Essential	Maintains basic site functionality during your visit (e.g. navigation state)	Session (expires when browser closes)
Affiliate tracking cookies	Impact.com / CJ Affiliate / Awin	Affiliate	Set when you click a retailer affiliate link. Records the click so that any resulting purchase can be attributed to our site for commission purposes. Set by the affiliate network, not by us.	30–90 days (varies by network)

We do not use advertising cookies, social media tracking cookies, or any cookies that build a profile of you for targeted advertising purposes.

4. Google Analytics in Detail

Our primary analytics tool is Google Analytics 4 (property ID: G-WP0L9EZB8R). Google Analytics collects anonymised usage data, including:

Pages viewed and time spent on each page
Referral source (e.g. Google Search, direct, social media)
Approximate geographic location (country/region — not precise location)
Device and browser type
Events such as clicks and scroll depth

IP anonymisation: We have configured Google Analytics to anonymise IP addresses. Your full IP address is never stored by Google Analytics in connection with our property.

Data retention: Analytics data is retained for 14 months in our Google Analytics property, after which it is automatically deleted.

Google may process analytics data on servers in the United States. For details on how Google handles this data, see Google's Privacy Policy.

5. Affiliate Cookies

When you click a link to a retailer on our site (such as James Allen, Brilliant Earth, Clean Origin, or Ouros Jewels), the affiliate network (Impact.com, CJ Affiliate, or Awin) may set a cookie on your browser. This cookie:

Records that you came from our site
Enables us to earn a commission if you make a qualifying purchase within the cookie window (typically 30–90 days)
Does not affect the price you pay
Is set by the affiliate network — not directly by Pure Lab Gems

You can prevent affiliate cookies by not clicking retailer links on our site, or by deleting cookies after visiting. This won't prevent you from visiting or purchasing from those retailers — you would simply navigate to them directly.

6. How to Opt Out of Analytics Cookies

You have several options to opt out of Google Analytics tracking:

6.1 Google Analytics Opt-Out Browser Add-on

Google provides an official opt-out browser add-on that prevents your data from being used by Google Analytics on any website. Download it at: tools.google.com/dlpage/gaoptout

6.2 Your Browser's Cookie Settings

You can block or delete cookies using your browser settings. Note that blocking all cookies may affect site functionality.

🌐 Google Chrome

Click the three-dot menu (⋮)
Go to Settings
Select Privacy and Security
Click Cookies and other site data
Choose your preferred setting

🦊 Mozilla Firefox

Click the hamburger menu (≡)
Go to Settings
Select Privacy & Security
Under Enhanced Tracking Protection, choose your level
Or manage cookies individually under Cookies and Site Data

🧭 Apple Safari

Go to Safari menu
Click Settings (or Preferences)
Select the Privacy tab
Enable Prevent cross-site tracking
Or click Manage Website Data to delete specific cookies

🔵 Microsoft Edge

Click the three-dot menu (⋯)
Go to Settings
Select Cookies and site permissions
Click Cookies and site data
Toggle or configure as preferred

6.3 Mobile Devices

On iOS, go to Settings → Safari → Privacy & Security to manage cookies. On Android (Chrome), go to Chrome → Settings → Privacy and security → Cookies.

7. Do Not Track

Some browsers offer a "Do Not Track" (DNT) signal. Currently, there is no universally accepted standard for responding to DNT signals. Our site does not respond differently to DNT requests, but you can use the opt-out methods above to limit analytics tracking.

8. Changes to This Policy

We may update this Cookie Policy from time to time as our analytics setup changes or as regulations evolve. We will update the "Last Updated" date at the top of this page when changes are made. We encourage you to review this page periodically.

9. Further Information

For more information about how we handle your personal data, including your rights under GDPR and CCPA, please read our Privacy Policy. For questions or requests, contact us at info@purelabgems.com.